“Bustier d’Amour” Joins the Victoria and Albert Museum Permanent Collection - Dice Kayek & Rachid Koraïchi
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The wearable artwork 'Bustier d'Amour', prepared by Dice Kayek in collaboration with the world-famous artist Rachid Koraichi, was included in the permanent collection of the 'Vıctoria & Albert Museum'.
In a significant moment for contemporary design, the acclaimed fashion house Dice Kayek has entered the permanent collection of the Victoria and Albert Museum, a gesture that not only recognizes the brand’s artistic legacy, but also reaffirms the evolving dialogue between fashion, architecture, and cultural memory.
Presented within the V&A’s new building and expanded galleries, this acquisition marks more than institutional validation; it signals a broader shift in how fashion is understood, not as seasonal production, but as enduring cultural artifact.

At the heart of this recognition lies Istanbul Contrast, the now-iconic collection that first brought Dice Kayek international acclaim. Inspired by the architectural and historical layers of Istanbul, the collection translates domes, mosaics, and Ottoman silhouettes into sculptural garments. The result is a body of work that transcends fashion, positioning itself closer to wearable architecture, where textile becomes structure, and embroidery becomes narrative.
“Bustier d’Amour” by Dice Kayek & Rachid Koraïchi Joins the V&A
This same collection earned Dice Kayek the prestigious Jameel Prize in 2013, an award dedicated to contemporary art and design inspired by Islamic traditions. The prize itself is a cornerstone of the V&A’s commitment to fostering dialogue between historical Islamic art and contemporary practice, situating Dice Kayek within a lineage of artists who reinterpret tradition through modern forms.
Importantly, the history of the Jameel Prize is also closely tied to the work of Rachid Koraïchi, who won the award in 2011 for his deeply symbolic, calligraphy-based textile works exploring Islamic mysticism. His continued involvement, as president of the jury in 2013, further underscores the intellectual and artistic continuity surrounding the prize. In this context, Dice Kayek’s inclusion in the V&A collection can be seen as part of a larger ecosystem of artists and designers reshaping how Islamic visual culture is perceived globally.
The V&A itself, home to over 4.5 million objects spanning 5,000 years of creative production, has long been a key institution in preserving and recontextualizing global art histories. Its Islamic art collections, in particular, have played a pioneering role in bridging historical craftsmanship with contemporary innovation, making it a fitting home for Dice Kayek’s work.
What makes this moment especially compelling is accessibility. The new display is open to the public, and visitors are invited to experience these works firsthand. For those interested in attending, registration is possible—offering a rare opportunity to engage closely with garments that exist at the intersection of couture, history, and conceptual art.
Ultimately, the inclusion of Dice Kayek in the V&A’s permanent collection is not just about preservation—it is about positioning fashion within a broader cultural and intellectual framework. It reminds us that garments can carry cities within them, that fabric can hold memory, and that design, at its most powerful, becomes a language through which worlds are both remembered and reimagined.
“Bustier d’Amour” Joins the Victoria and Albert Museum Permanent Collection
Visit Information:
- Location: Victoria and Albert Museum (new building / galleries)
- Access: Registration required upon interest
- Collection: Permanent display
In a time when the boundaries between disciplines continue to dissolve, this presentation stands as a powerful testament to fashion’s place within the canon of art history.

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